Token launch marketing: a TGE plan built around the report

5 report lines, one TGE record

5 report lines show what ran, where it appeared, and what evidence is available. You get a phase-by-phase record, not a loose collection of launch posts.

We log the phase, channel, item, status and available proof. The table shows the details recorded for each activity type.

The report separates work that went live from items awaiting approval or project input. This makes follow-up needs visible before the next phase. We flag any link that could not be checked at closeout.

DigitalMedia1 checks each live link against the launch run sheet before reporting. For the wider launch map, see token launch and growth. Use the token launch checklist to prepare project-side tasks.

Which 3 channel roles should carry the TGE message?

3 channel roles keep a TGE message clear: owned information, timely updates and outside context. Match each role to a specific audience action.

Your website or project page holds the complete, current facts. X carries short updates and directs readers to that source. PR or a visibility placement can add distribution when the facts and format fit.

Before choosing a channel, check these 4 points:

• Audience: is this where your intended readers already look?
• Format: can it carry the context the claim needs?
• Owner: who approves and publishes the item?
• Response: who answers questions after it appears?

For each planned item, list its destination link and responsible person. If X is central, prepare copy that matches your usual voice. Point readers to confirmed information. For a media role, compare PR and media with a DEXTools and DEXScreener visibility bundle. Each serves a different job in the mix.

4 inputs before we book a launch slot

4 inputs give us the basis for a usable launch plan: the window, approved facts, channel links and decision owners. Send confirmed material separately from information still under review.

Use this checklist to make the first review productive:

• Window: your current target for pre-launch, TGE day and follow-up.
• Project facts: website, product status and token information cleared for publication.
• Channels: links to existing social, community and project pages.
• Approvals: one contact for copy decisions and any regional review needs.
• Audience: the groups you need to inform and the action each message supports.

If the event includes a sale or exchange offering, tell us at the outset. We can compare the plan with presale marketing or IDO, ICO and IEO marketing. That avoids treating every token launch as the same format.

Mark dates, mechanics and token details as confirmed only after your team approves them. We use that distinction when preparing copy. Provisional information does not become a public claim.

5 TGE handoffs, from first note to final report

5 handoffs keep the work reviewable from the first message through closeout. Each one gives your team a clear decision or artifact to check.

1. First message: Send the launch window, project materials, channel links and approval contact. We review the facts and identify missing inputs.
2. Readiness check: Confirm which token, product and launch details are approved for public use. We list open questions before drafting.
3. Channel plan: Agree on channel roles, formats, publication order and item owners. You see the planned mix before activation.
4. Copy review: Check draft messages, destination links and creative direction against approved project information. Your team approves its claims.
5. Launch and closeout: We coordinate the agreed work and log live items. Then we send a final report with links and available evidence.

Work starts within 24 hours of confirmed payment. We send a report every 24 hours while a placement is live. The final report follows the end of the agreed window. It includes recorded links and available evidence.

What can X, DEXTools and DEXScreener decide?

2 platform decisions remain outside the campaign: what appears in platform surfaces and how visibility changes. We coordinate agreed work and record delivery. Each platform controls its own review and display.

X decides what appears in its trend surfaces. DEXTools and DEXScreener control eligibility, placement availability, display and rotation. A booked campaign cannot promise a trend position or a specific visibility period on those services.

Your team controls the accuracy of public information, approved assets and response ownership. Keep one current source for token details and instructions. If a detail changes, correct that source before repeating the update across channels.

For activity after the event, review post-launch support. Send us your token page, approved token facts, target window and preferred channels. We’ll check readiness, identify open decisions and return a written plan.

How it works

1. Send the TGE inputsShare the target window, approved token facts, current project materials, channel links and one approval contact.
2. Check readinessWe identify missing assets, unconfirmed details and decisions needed before preparing public messages.
3. Agree the channel planSet each channel’s role, the formats, publication order and how completed work will be recorded.
4. Review copy and linksYour team checks the draft messages and destinations against approved project information before activation.
5. Coordinate and reportWe track agreed work as it goes live, then send links and available evidence in the final report.