Which Decrypt or The Block route fits this story?
5 stages take a placement from your first message to a live page. Story fit guides the outlet choice. Confirm the available sponsored format before preparing copy.
| Route | Useful when | Confirm before work |
|---|---|---|
| Decrypt | Your story fits the outlet’s available sponsored format. | Format, materials and publication terms. |
| The Block | Your story fits the outlet’s available sponsored format. | Format, materials and publication terms. |
| Both outlets | You need separate placements for one communications plan. | Each outlet’s format and terms. |
A name alone does not decide fit. Start with the news and the reader’s likely question. Then check what evidence you can share. If the same story goes to both outlets, keep one source document. Confirm any outlet-specific edits.
This is paid media, not independent newsroom coverage. The agreed placement terms should identify the outlet and format before work begins. For more options, compare sponsored articles in crypto media or review the full PR and media offer.
Bring a specific update, product development or supported company perspective. A request for visibility without a clear story gives the reviewer little to assess. We check the angle and flag missing facts before materials go forward.
7 checks before you send a sponsored pitch
7 checks make your first message easier to assess. Send the facts together. That lets us review the story instead of chasing basic context.
- Project: one clear sentence on what you build.
- Story: the announcement or perspective you want readers to understand.
- Evidence: source links that support the central claim.
- Names: confirmed spelling, roles and product details.
- Timing: your target window and any relevant public dates.
- Assets: approved logos, images or supporting files.
- Approver: one contact who can confirm facts and edits.
For token launches, add the launch context and any required disclosures. Tie each factual claim to material your team can verify. Do not present an unapproved figure as confirmed.
We review the angle, links and assets before submission. If a claim needs support, we identify that gap. Your team can resolve it before materials go forward. For wider announcement circulation, see press release distribution. For other outlets, compare CoinDesk publication and Cointelegraph publication.
5 steps from story check to publication proof
5 steps keep the route clear from intake to the final record. Each window marks a work phase. Outlet scheduling is confirmed separately.
- Intake window: Send the project overview, objective, story and preferred outlet. We return a written quote within 2 working days.
- Fit window: We check the angle, evidence, assets and open questions. You get a list of missing facts before copy moves ahead.
- Approval window: Your team reviews claims, links and materials. One consolidated response keeps edits together.
- Placement window: After confirmed payment, work starts within 24 hours. We coordinate the agreed placement and share status updates.
- Proof window: Once the placement is live, we send its publication details and record for your files.
Assign one approver at the start. Send source materials together, not across several messages. Those 2 habits reduce avoidable pauses during review.
A release that needs multiple formats may need separate preparation. If you want a founder-led perspective, see founder interviews and features.
What can Decrypt and The Block change after booking?
The outlet controls its review, accepted format, scheduling and final publication decisions. Your team controls the accuracy of claims and completeness of materials. Your response time also matters.
Sponsored placement terms do not override either outlet’s review. We coordinate the agreed placement and share its record. We cannot promise approval of every requested edit. We cannot promise an unconfirmed publication date. Confirm the format and terms before work begins.
Keep your side ready with 3 items:
- A source for each key claim.
- One person who can approve factual changes.
- A clear target window.
If the outlet requests a correction, your approver can respond without restarting the review. Keep the approved copy on hand. Your team can check it against the live page.
For other publication routes, compare regional crypto media or BeInCrypto, CryptoSlate and U.Today placements.
Placement record: 3 items for your final check
3 items make closeout easy to verify: the live page, its publication details and a record you can retain. We share the agreed placement information after publication.
| What you get | When | How we log it |
|---|---|---|
| Live placement details | After publication | Page link and identifying details. |
| Agreed copy and placement record | With closeout | Materials matched to the placement terms. |
| Status updates | While coordination is active | Progress and any action needed from you. |
Use the record to confirm the placement matches the outlet and format you approved. Keep the source links and final copy beside it. That gives your communications team a useful file for internal reporting and future media planning.
If your plan needs more than these placements, connect the story to a wider PR and media plan. You can also review regional crypto media for additional options.
Send us these items:
- Project overview and story angle.
- Preferred outlet and target window.
We’ll check the materials and return a written quote before you confirm.
How it works
- Send the storyShare your project overview, objective, preferred outlet and target window. Include source links and one approver.
- Check the fitWe review the angle, evidence and assets. Then we flag any missing facts before copy moves ahead.
- Approve the materialsYour contact checks the claims, links and copy in one consolidated review.
- Coordinate the placementWe handle the agreed placement. We keep your contact informed about status and required responses.
- Log the live pageAfter publication, we share the placement details and a record for your files.
Frequently asked questions
Can one sponsored story run on both Decrypt and The Block?
Both outlets can be included in a requested plan. The format and terms are checked separately for each. Send one shared source document first. We’ll identify which facts can carry across and which materials need outlet-specific approval. The placement record will show publication details for the agreed work.
What makes a story ready for these crypto media placements?
A ready story has a clear point, support for its central claims and a contact who can approve factual edits. Send the project context, source links and relevant assets together. We check those 3 areas before materials move forward. We flag any gaps for your team.
What window should we plan for a Decrypt or The Block placement?
Timing follows the selected outlet’s review and scheduling path. The quote comes after we check the story and requested format. Your target window, complete source materials and one responsive approver help us coordinate the agreed placement.
Can the sponsored article link to our project?
Include the destination URL and its relevance when you send the story. We place the link in the materials for review. We confirm the agreed terms before proceeding. The outlet’s review and confirmed placement format determine the final link treatment.
What should we send to get a placement recommendation?
Send a project summary, proposed story, preferred outlet, source links and approved assets. Add your target window and the name of the person who can verify facts. Those 6 inputs give us a useful basis for checking fit and preparing a written quote.
Can you promise the outlet will approve the copy or date?
No. Decrypt and The Block control review, accepted format, scheduling and publication decisions. We coordinate the agreed placement and provide its record. We cannot promise approval of every edit or a date the outlet has not confirmed.
Is this placement route useful for a token launch?
It can fit a token launch when there is a clear, supportable story beyond a request for visibility. Send the launch context, approved facts, relevant dates and any disclosures. We’ll check the angle and identify whether a sponsored placement fits the communications plan.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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