1 lead, specialist hands
1 lead vs separate specialist contacts | specialist partners when the work calls for them.
Your in-house contact holds the brief, client updates and delivery log. Specialist partners join when the channel or market needs their skills. You keep one clear route for decisions and questions.
Before work starts, we name an owner for each task. You can see who prepares assets and who handles a placement. You also know where to send questions. That keeps responsibilities clear when a campaign spans several channels.
- Account lead: coordinates the brief, updates and delivery record.
- Specialist partner: handles assigned channel work when needed.
- You: approve public assets and provide project information.
This setup suits Web3 teams that need specialist support. You don’t have to manage every supplier directly. Agencies can also explore white-label support. See how we work for the handoff and approval flow.
Which channel fits the market you need to reach?
3 channel groups can enter a plan: listings and trending, creator campaigns, or community and media work. We match the recommendation to your audience, target markets and ready-to-use assets.
| Surface | What it is | Window | What you send |
|---|---|---|---|
| Listings and trending | Visibility placements on relevant platforms | Set in the written plan | Project page, token details, approved links |
| KOL and creator campaigns | Creator-led project coverage | Set in the written plan | Campaign goal, audience, approved claims |
| Community growth and engagement | Community activity and audience communication | Set in the written plan | Community links, language, moderation guidance |
| PR and media | Media coverage and project information | Set in the written plan | Project summary, spokespeople, approved assets |
Use the table to prepare a first conversation, not to pick a channel by habit. We ask which audience matters and what the project can substantiate. We also ask which markets need coverage. Then we explain why a channel fits and what it needs from you.
For platform-specific visibility, compare the proposed work with listings and verification. Each recommendation comes with a named owner. We also record the agreed activity.
Private information, named access
1 access plan sets the boundaries for project information. Tell us what is sensitive, who may review it and what can appear in public-facing work.
We ask for the information needed to carry out the agreed tasks. We don’t need every internal document to assess a channel or prepare an asset. Before work begins, we identify who needs access. We also name each person’s assigned role.
- Sensitive files: identify them before sharing.
- Access: name the people who need the information.
- Public claims: approve wording and assets before release.
- Internal approvals: tell us who signs off and how updates should reach them.
- Data questions: review our privacy policy.
For a pre-launch project, share a product summary and approved talking points first. We can discuss the plan using permitted information. Then we can agree what additional material is needed and who should receive it.
If your team has a review sequence, send it early. We can account for it in the work plan.
The same ownership rule applies to delivery. Your account lead records each task and the responsible party. A specialist partner may handle part of the work. We name that role before the task begins.
What happens between your first note and the work?
4 checks move a request from first contact to an agreed plan. Each one clarifies what you need and what we recommend. They also show what must be ready before work starts.
- Send the basics: describe the product, campaign goal, target markets and available assets.
- Review fit: we identify the relevant channels, missing inputs and specialist support, if needed.
- Confirm ownership: we name who handles each task, who approves public materials and how updates arrive.
- Agree the plan: you review the channel, window, quote and reporting format before confirming.
A useful first message includes links to approved project pages, preferred languages and any restrictions on public claims. If you already have a channel in mind, include it and explain why. That gives us a starting point. The plan stays open until we review the details.
The final record makes the work easier to check. We connect each agreed activity with its owner and proof of completion. You can also review case studies for examples of how project work is presented. For payment details, see payment methods.
Platform decisions stay outside our booking desk
Platforms decide review, listing eligibility, editorial acceptance, inventory rotation and resulting visibility. We cannot promise that a platform will approve a listing or feature a project. We do commit to the placements and work agreed with you. Then we report what was submitted, accepted or remains pending.
For your review, the report connects the agreed activity to its record. It can include prepared assets and submitted materials. It can also show live placement links or screenshots, depending on the work. We flag any pending item rather than presenting it as complete.
- Before booking: confirm the target market, channel and window.
- Before launch: send approved assets, project links and contact details.
- After the work: check the report against the tasks and proof agreed in advance.
That gives your team a practical way to review delivery and decide what to do next. For a broader view of our work, start at home or send a project note through contact.
Send: project summary, target markets, campaign goal and available assets. We return a written quote within 2 working days.
Frequently asked questions
Which details help you match a channel to my project?
4 inputs make the first review useful: your product summary, campaign goal, target markets and approved project links. Add the languages you need and any claims that require internal approval. We use those details to explain channel fit and identify missing materials. We can also name any specialist support the work may need.
Can you support a project before its launch is public?
1 short project summary is enough to start a confidential discussion. Tell us what is restricted, who can access it and which details are approved for discussion. We can assess the request from permitted information first. Then we agree what additional material is needed and who should receive it.
How do you keep a specialist partner accountable for their part?
1 named owner is recorded for each assigned task. Before work begins, we clarify the partner’s role and the expected output. We also set how progress will be reported. Your account lead remains the route for updates. You won’t need to chase separate suppliers for a complete view.
Who decides whether a platform lists or features a project?
The platform makes that decision. Its eligibility checks, editorial review, available inventory and rotation are outside our control. We cannot promise approval or resulting visibility. We can confirm the agreed submission or placement work. Then we report its status with links or screenshots when available.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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