Entity building for AI SEO: repair the record trail

Which entity records should you fix first?

1 official domain gives us the starting reference. We compare it with public records and flag facts that do not match or lack support.

Choose website facts first when your own pages contradict each other. Choose a public-record review first when the website is settled, but external profiles conflict.

We do not treat every directory as a required placement. A source belongs on the action list only when it is relevant. It must also be maintainable and supported by facts you can verify.

The source map marks each record as accurate, outdated, unclear or awaiting access. It also names who should approve a correction. That gives your team a concrete starting point for AI search visibility work and a more actionable GEO audit.

4 checks from source map to approved edits

4 checks keep the work tied to evidence, not assumptions. We separate facts your team controls from changes that need an outside review.

1. Identify the entity: Confirm whether the subject is your organization, a product, a founder or another distinct entity.
2. Compare public facts: Match the website against relevant directories, existing Wikidata records and Crunchbase details.
3. Check each proposed link: Use sameAs only when the destination identifies the same organization. Record related products and people separately.
4. Prioritize actions: Mark each item retain, correct, request access, submit for review or skip. You approve the proposed changes before implementation support begins.

For Wikidata, we review whether the item is suitable. We also check whether reliable sources support its statements.

For Crunchbase, we check the visible profile against your approved company facts. For website changes, we flag contradictions and recommend page-level corrections. You can connect the findings to Wikidata and knowledge graph presence when that record needs closer attention.

5 inputs we ask you to send

5 inputs make the source review faster and more precise. Send the latest approved facts, not a collection of older profile text.

• Official domain: The primary website and any key company or product pages.
• Preferred name: The exact organization name your team uses publicly.
• Approved description: A concise summary cleared for public use.
• Product list: Product names and how each relates to the organization.
• Known profiles: Directory, Wikidata and Crunchbase URLs, plus available access details.

Add supporting sources for claims that need evidence. Name the person who can approve changes to company facts. If a detail is disputed, mark it for confirmation. Do not ask us to pick a version. That avoids carrying an uncertain claim into another profile.

We also check the website’s About, contact and product pages for competing descriptions. Where page edits are useful, you receive specific notes for your content owner.

The recommendations can feed into content for AI answers and technical AEO. They do this without duplicating the same company paragraph across every page.

What are the review windows for each source?

3 stages keep the status of every change visible: review, approval and publication. We set the time needed for each stage after seeing the number of records and available access.

The written plan shows which edits we can prepare. It also flags changes that need your login or an external review.

We record a submitted change as pending until the public source shows the update. You can pair the source work with AI visibility monitoring to review how brand references appear over time.

Public records: 3 limits and your next move

3 limits matter before any public edit. Wikidata statements can be challenged or removed when sourcing is inadequate. Directory owners control profile review and display.

AI systems choose which sources appear in an answer. No entity project can promise a knowledge panel, citation or fixed answer.

• Evidence: We flag claims that need a reliable source before proposing them.
• Access: We mark edits that need your account or approval.
• Publication: The report distinguishes completed changes from submissions still under review.

This makes the handoff useful even when a third party has not acted yet. You can see the source, the requested change and its current status in one record.

For broader work, combine entity corrections with digital PR for AI citations or ChatGPT visibility.

Send us your official domain, preferred organization name and known profile links. We will check the first source conflicts and return a written quote within 2 working days.

How it works

1. Send the identity packShare your official domain, preferred name, approved description, product list and known public profiles. Flag facts that need confirmation.
2. Review the source mapWe compare your website with relevant directories, Wikidata and Crunchbase records. You see conflicts and evidence gaps.
3. Approve the action listYou choose which corrections, profile updates or website notes to proceed with. We mark access and approval needs.
4. Record changes and open itemsWe support agreed edits and submissions. The handoff lists what is published, pending or waiting for your team.