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Token Launch

Crypto presale marketing: mechanics before media

Pre-book check: 3 inputs must match—sale terms, whitelist rules and official links. We flag gaps before any campaign placement is booked.

In shortA presale campaign puts sale facts, whitelist instructions and channel placements into one working plan. You get reviewed messaging, agreed campaign work and a record of what ran. Timing follows your sale window and approval pace. Send the launch inputs for a written quote within 2 working days. Work can start within 24 hours of confirmed payment.
  • Placements you can verify
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Updated:

What does the pre-book check cover?

1 pre-book review confirms that the sale facts are ready to promote. We compare the sale terms, whitelist instructions and official destinations before recommending placements.

Campaign element What we check What you send
Sale mechanics Dates, participation steps and confirmed terms Sale page and current terms
Whitelist Eligibility, registration path and status updates Rules and official registration link
Public claims Whether copy matches approved project information Project description and claim approvals
Channels Whether each placement has a clear role Priority channels and exclusions

The check gives you a practical decision: book the agreed work, or first resolve a missing fact. We do not write around unknown sale details. If the purchase flow or eligibility is still changing, we mark it for approval rather than present it as final.

For a wider launch sequence, connect presale activity with token launch marketing or the broader token launch and growth plan. For an IDO, ICO or IEO, compare its channel plan with IDO, ICO and IEO marketing.

6 sale facts to approve before promotion

6 approved facts give every campaign message the same source. We turn your confirmed information into copy that is usable across the agreed channels.

  • Sale dates: one approved schedule for announcements and reminders.
  • Access rules: who can register and what registration means.
  • Participation steps: the official route from interest to sale page.
  • Token details: only information the project has confirmed.
  • Official links: destinations checked against your supplied source list.
  • Change owner: one contact who can approve corrections.
  • Channel exclusions: regions, claims or formats your team does not want used.

Whitelist copy should distinguish eligibility from access. It should state whether registration alone qualifies someone to proceed, and where participants can verify updates. Do not imply allocation or availability unless the project has approved that wording and the terms support it.

We review sale claims and link destinations before materials go out. If the project needs to settle its positioning or channel priorities first, use go-to-market strategy. For open participation without an access list, fair launch marketing may fit better.

Get the price for Presale Marketing

Send a link to your project and a contact. We reply with a plan, timing and price.

5 campaign stages, each with a clear window

5 stages keep preparation, approvals and live placements in the right order. Each window follows your sale calendar, not an invented platform threshold.

  1. Input review — Window: before booking. We check the sale page, whitelist rules, official links and approval contact.
  2. Message plan — Window: before the first announcement. We map copy to confirmed sale stages and likely participant questions.
  3. Asset preparation — Window: after facts are approved. We prepare channel copy and creative briefs for the agreed placements.
  4. Campaign activity — Window: around your sale milestones. We coordinate approved creator outreach, community updates or visibility placements.
  5. Delivery record — Window: as work is completed. We log placement status, links where available and items awaiting approval.

Your team approves the source facts and public claims. We coordinate the campaign against those approvals and flag changes that affect live copy. If creators are part of the plan, KOL and creator campaigns can support the presale work. For ongoing community updates, see community growth and engagement.

Who controls presale placement approval?

2 decision points sit outside the campaign: channel review and your sale operation. Our work keeps approved information consistent and records the placements agreed with you.

Channel policies and individual review decisions can change whether a proposed presale placement is accepted. Your project controls its sale terms, whitelist access and purchase flow. We can deliver the agreed campaign work and report it. We cannot promise channel approval, participant response or a sale outcome.

Use this hygiene check before an announcement:

  • Match each sale claim to an approved project source.
  • Check that the public link opens the intended official page.
  • Keep whitelist steps consistent across campaign materials.
  • Route edits to the named project approver.
  • Correct published copy when confirmed terms change.

This is compliance hygiene for campaign materials, not legal advice.

If investor-facing communications need a separate workstream, connect the plan with fundraising and investor relations. For a next-stage campaign after the sale, review post-launch support.

Send us 4 items to start: sale page, whitelist rules, official links and target window. We review them, flag gaps and return a written quote within 2 working days.

3 report lines make delivery easy to verify

3 report lines show what was agreed, what ran and what still needs action. We keep the record tied to placements and project approvals, not assumptions about sale performance.

What you get When How we log it
Approved message and asset set Before campaign activity Copy status and approval owner
Placement status During agreed campaign work Channel, status and available link
Closing report After the campaign window Completed work, open items and next actions

You can use the record to brief your team, check pending approvals or plan the next phase. It also separates work completed from items delayed by missing project information. If the next need is broader launch support, compare the work with growth marketing before extending the campaign.

Send us 4 items to start: sale page, whitelist rules, official links and target window. We review them, flag gaps and return a written quote within 2 working days.

How it works

  1. Send 4 launch inputsShare the sale page, whitelist rules, official links and target window. Add channel priorities, exclusions and the person who approves copy.
  2. Check sale factsWe compare the public information and flag gaps before campaign copy or placements move forward.
  3. Agree the placement planSet the role of each channel, the sale-stage messaging and the approval owner.
  4. Prepare and run approved workWe prepare the agreed copy and coordinate placements against your sale calendar.
  5. Receive the delivery recordReview completed placements, available links, open approvals and the next project decisions.

Frequently asked questions

What information do you need to review a presale campaign?

4 inputs get the first review moving: your sale page, whitelist rules, official links and target window. Add the approved project description, token details, channel priorities and one copy approver. Mark unsettled details as pending. That keeps draft materials from treating a proposed term as confirmed.

Can whitelist promotion start before the sale page is ready?

3 facts need to be settled before public whitelist promotion: who may register and where to register. Confirm how participants receive official updates, too. We can review available information and prepare questions first. We will flag missing details rather than publish instructions without a reliable destination.

How do you keep whitelist messages consistent across channels?

1 approved source list anchors the campaign copy. We check eligibility wording, registration steps and official links against your supplied information. Your named approver confirms changes. If a sale detail changes, we flag affected materials. The project can then approve a consistent update.

Can a presale campaign include creator placements and community updates?

2 formats can sit in the same plan: creator outreach and community updates. We record the content, timing and approval owner for each agreed placement. You provide confirmed sale information and disclosure requirements. The messages point participants to official project sources.

What decides whether a presale placement is accepted?

1 channel review decision applies to each proposed placement, under that channel's current policies. We can prepare suitable materials, coordinate agreed work and report its status. We cannot control the review decision or audience response. Whitelist participation and sale outcomes are outside our control.

What appears in the final presale campaign report?

3 report lines cover the agreed work: approved materials, placement status and open actions. We include available links and distinguish completed placements from pending approvals. The record helps your team verify delivery and plan next steps. It does not treat campaign activity as proof of sale performance.

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