5 stages from sale facts to live placements
5 steps take a sale from first message to live placement. Confirm facts, check readiness, plan channels, approve copy and log delivery. The table shows each window and what we need from you.
| Stage | Window | Send us |
|---|---|---|
| Sale route | Before planning | IDO, ICO or IEO details |
| Readiness check | Before copy approval | Project facts, links and assets |
| Channel plan | Before booking | Priority audiences and channels |
| Live campaign | Confirmed sale window | Approved copy and current links |
| Delivery record | After activity | Any updates to the agreed plan |
One project contact should own sale facts and approvals. That keeps announcements, creator notes and project channels aligned. If the wider launch plan is still forming, start with token launch and growth before choosing campaign channels.
How do we move from the first message to live?
5 checks turn your sale details into a campaign that can run. Each check ends with a clear decision. That keeps pending platform information out of public copy.
- Send the sale facts: Share the route, operator details, current schedule and project links. Mark anything not confirmed.
- Check readiness: We review the project description, approved token details, assets and support contact.
- Set the channel plan: Pick channels, content, placements, owners and approval points together.
- Clear the copy: You approve sale wording, links and calls to action before publication or booking.
- Run and log activity: We coordinate agreed work and record live links or other available placement evidence.
This order helps the team catch inconsistent terms before promotion. If your campaign also includes a TGE, align its milestones through TGE marketing. For an independent review of the wider sale plan, consider crypto marketing consulting.
6 work items for the sale campaign
6 work items can support a token sale, depending on your chosen channels and readiness. We agree the specific mix before anything goes live.
- Message: Keep the project story, sale terms and next action consistent.
- Channel copy: Prepare posts and updates around the confirmed schedule.
- Community answers: Organize clear responses to recurring participant questions.
- Creator notes: Share approved facts, links and wording expectations.
- PR and media: Prepare an announcement using information your team can substantiate.
- Visibility placements: Coordinate agreed placements, including the DEXTools and DEXScreener bundle, where it fits the campaign.
Your channel matrix should name the audience, owner, approval contact, destination link and proof to collect. That makes it easier to spot a channel with no owner or a link that still needs confirmation.
If community activity is a priority, connect the sale plan with community growth and engagement. For media planning, see PR and media.
Which campaign changes across an IDO, ICO and IEO?
3 sale routes need different instructions, even when the project story stays the same. The operator and participant’s next action shape the copy, links and timing.
An IDO plan explains the launchpad route and its confirmed participation information. An ICO plan makes the project’s own sale process clear. An IEO plan follows the exchange-led information and approved project wording.
| Route | Campaign emphasis | Confirm before publication |
|---|---|---|
| IDO | Launchpad route and participation details | Operator information, links and instructions |
| ICO | Project sale path and support route | Sale terms, project materials and contact |
| IEO | Exchange-led sale information | Confirmed exchange details and approved wording |
Build one source of truth for sale terms, links and milestones. Adapt each channel’s phrasing without changing those facts. If a presale is part of the plan, coordinate its terms separately through presale marketing.
7 inputs to send before we book campaign work
7 inputs let us check whether the campaign can move into planning. Send what is confirmed and label anything still pending.
- Sale format and operator details.
- Current sale or listing schedule.
- Approved project and token information.
- Official project links and destination pages.
- Existing content and visual assets.
- Priority audiences, channels and languages.
- The name of your copy approver and support contact.
The project controls its materials, approvals and campaign schedule. The launchpad or exchange decides acceptance, sale presentation and platform-side access. Those decisions are not campaign placements we can promise. We record agreed work with live links and available evidence, then send a final report with links and screenshots.
After the sale, continue the plan with post-launch support or discuss a growth marketing retainer. Send us your sale route, confirmed operator details, target window and current materials. We’ll review the inputs and return a fixed written quote within 2 working days.
How it works
- Send the sale factsShare the route, operator details, current schedule and project links. Mark any unconfirmed information.
- Check readinessWe review the project description, approved token details, assets and support contact.
- Set the channel planAgree channels, content, placements, owners and approval points before booking.
- Clear the copyYou approve sale wording, links and calls to action before publication.
- Run and log activityWe coordinate agreed work and record live links or other available evidence.
Frequently asked questions
How does an IDO campaign differ from an IEO campaign?
3 routes call for different participant instructions. An IDO campaign explains the launchpad route and its confirmed information. An IEO campaign follows the exchange-led sale details and approved project wording. We keep shared project facts consistent, then adjust links, calls to action and channel timing for the operator.
What should we send before planning an ICO campaign?
7 useful inputs include the sale route, operator information and schedule. Also send approved project details, current links, existing assets and an approval contact. Include promotional restrictions and a support route for participant questions. Mark pending information clearly so it does not appear as a confirmed sale fact.
How do you confirm that a placement ran?
A delivery record names the channel, content or destination, scheduled window and available evidence. That may include a live URL or platform-provided confirmation. The final report separates completed activity from audience response. You can see what ran without treating a placement record as proof of participation.
Can you promise that a launchpad will accept our project?
No. The launchpad or exchange makes its own acceptance, sale presentation and access decisions. We can prepare campaign materials, coordinate agreed placements and report completed work, but platform approval remains outside our control. Confirm platform terms directly and keep unapproved details out of public copy.
How soon can the campaign start?
Timing follows your confirmed operator schedule and the readiness of project materials. After reviewing your sale route and requested channels, we provide a fixed written quote within 2 working days. Once the plan, materials and payment are confirmed, we schedule the agreed campaign work around the sale window.
How do you calculate the campaign quote?
Cost depends on 3 things: the sale route, the campaign window and the channels or placements requested. Send those details with your current materials. We’ll return a fixed written quote within 2 working days, before payment. The quote identifies the agreed campaign work and reporting.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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