Explainer or trailer: which video fits the job?
Explainer: teach one product flow. Trailer: frame one launch moment. The audience, message and channel decide which format leads.
| Format | Main job | What you send |
|---|---|---|
| Explainer | Make a product or concept understandable | Product facts, audience, key flow |
| Motion design | Show a system, interface or abstract idea | Brand assets, approved visuals, reference material |
| Trailer | Introduce a launch, feature or campaign | Launch moment, approved claims, next action |
| Shorts | Carry focused ideas into social feeds | Channel plan, source material, preferred hooks |
Start with 1 primary audience and 1 takeaway. Rank the product details before scripting. That gives the main idea enough space and helps us avoid cramming every feature into one cut.
A current interface or screen recording helps when the product is usable. For an early concept, approved product facts and a flow description give us a reliable starting point. If the video supports a wider social plan, send the channel owners. Include the intended publication window too.
If the script also needs written product messaging, align it with Web3 copywriting. When your visual identity needs more than video assets, connect the work to design and visuals.
7 inputs that keep the production moving
7 clear inputs help us plan the video before the first cut. Send what is ready and flag anything still being reviewed.
- Audience: name the people the video should address.
- Objective: state what viewers should understand or do next.
- Format: mark explainer, motion design, trailer or shorts as the lead.
- Product facts: provide claims approved by your product team.
- Visuals: share brand assets, interface access or screen recordings.
- Channels: list intended platforms, aspect ratios and languages.
- Approvals: name the person who combines feedback and confirms accuracy.
One decision-maker keeps notes from product, marketing and leadership in a single set. Mark factual corrections separately from visual preferences. That helps us act on the important changes without losing the approved story.
If the script also needs written product messaging, align it with Web3 copywriting. When your visual identity needs more than video assets, connect the work to design and visuals.
5 steps from first message to final files
5 production steps move the project from message approval to export. We confirm the window for each step after checking your format, materials and review path.
- Send the brief. Window: before the quote. Share audience, objective, channels, format and available product materials.
- Confirm the plan. Window: before production. We check inputs, flag gaps and agree on the story, cuts and review points. You receive a written quote within 2 working days.
- Approve the story. Window: before visual production. Your team checks the concept, script and visual direction for product accuracy.
- Review the cut. Window: at the agreed review point. We share the work and log feedback against the current version.
- Receive the exports. Window: after approved changes. We prepare the agreed files and provide an organized handoff.
A schedule follows the creative format and the readiness of your materials. A scripted animated explainer needs different preparation from a short edit using existing footage. Your review windows also affect the calendar, so we confirm those before production begins.
For distribution planning, connect final formats with your TikTok and Shorts channel or YouTube channel for projects.
What can your team control after upload?
Your team controls the approved file, the claims inside it and the upload. We prepare exports for the agreed formats and flag content that still needs your review.
Before production, check these 5 items:
- Product names, protocol details and interface captures are current.
- Claims and calls to action have product or legal approval.
- Music, footage, logos and third-party marks have usage permission.
- Caption language and translation approvals are assigned.
- Channel formats and upload requirements are checked by your publishing team.
Social platforms make their own format checks, review decisions and distribution choices. We cannot promise reach or placement after upload; we commit to the agreed video work and its documented handoff.
Send approved claims early, especially when product details are changing. We can flag uncertain wording before the visuals are built. That gives your team a clear point to resolve accuracy questions before they become late edits.
4 items in the final video handoff
4 handoff items make the final files easier to review and use. We confirm each item with you before production, then log the delivered versions.
| What you get | When | How we log it |
|---|---|---|
| Approved main cut | After the agreed review | Version name and final file |
| Channel adaptations | As agreed before production | Format and intended channel |
| Captions or text overlays | In the approved language | Language and file version |
| Source or editable files | If agreed in advance | Included files and handoff note |
Our frame-by-frame review ties feedback to the current cut, so your team can see which notes were addressed. We also organize exports by format and approved use. If you need editable project files, raise that before production; we will confirm the handoff in writing.
Video can support a launch trailer, product explainer or a sequence of short edits. Coordinate the story with KOL and creator campaigns when creator distribution is part of the plan.
Send us your product page, audience, preferred format and available assets. DigitalMedia1 will check the inputs and return a written quote within 2 working days.
How it works
- 1. Send the briefWindow: before the quote. Share the audience, objective, format, channels and available product materials.
- 2. Confirm the planWindow: before production. We check the inputs and agree on the story, review points and schedule.
- 3. Approve the storyWindow: before visual production. Your team checks the concept, script and visual direction for accuracy.
- 4. Review the cutWindow: at the agreed review point. We log consolidated feedback against the current version.
- 5. Receive the exportsWindow: after approved changes. We prepare the agreed files and provide an organized handoff.
Frequently asked questions
What should I send before an explainer starts?
4 inputs get the conversation moving: audience, objective, approved product facts and available visuals. Add your channel plan, references and the person who approves product accuracy. If some assets are still in progress, identify them clearly. We can check the gaps before agreeing on the story and production plan.
Can one project include motion design and short edits?
Yes. One project can pair a main explainer with motion design and short edits when the story supports separate cuts. We agree on the main takeaway first, then confirm each format, channel and language. The handoff log lists the versions we prepare, so your publishing team can distinguish each approved file.
How do you quote an explainer with motion design?
The quote depends on 3 things: the format, the required cuts and the readiness of your materials. Send your product facts, visual references and channel needs. We review those inputs and send a fixed written quote within 2 working days, before payment or production begins.
Can you show an early product that is still changing?
Yes. 1 current interface is useful, but it is not essential. You can start with approved product facts, a user-flow description and visual references. We build the story around details your team can verify. Then we identify each screen or claim that needs an update before final approval.
What if several teams send conflicting edit notes?
Use 1 decision-maker to combine feedback before sending it. Separate factual corrections from preferences and point to the relevant moment in the current cut. We log notes against that version, then apply changes that match the approved story and agreed work.
Can you promise a specific result after a video goes live?
No. Social platforms control their own format checks, review and distribution after upload, so we cannot promise reach or placement. We do commit to the agreed video files and a documented handoff. Your team keeps control of the final upload, approved claims and publishing choices.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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